Honest Brand Reviews

W3ll People Review

Written By Sophie Diego on February 17, 2022

We’re independently supported by our readers and we may earn a commission when you buy through our links.

About W3ll People

It’s time to go back to the basics. Formulated without the use of parabens, silicones, and gluten, W3ll People uses the power of plants as a more holistic approach towards cosmetics. This online brand offers customers a cleaner alternative in purchasing beauty products such as makeup mists, foundations, gel-cream moisturizers. 

If you’re well versed in the cosmetic field, there’s a good chance that you’ve heard of W3ll People before. On top of its 95.9k followers on Instagram, the company’s products have been featured in several media outlets, including PopSugar, Business Wire, and US Weekly. 

Before you add this brand to your skincare regimen, it’s best to do a ‘swatch test’ to see if it’s worth dishing out a few extra coins. Luckily for readers, this W3ll People review will do just that. We’ll take an in-depth look at the company, its products, customer ratings, promotions, and more to help you decide if they’re worth checking out. 

Overview of W3ll People

Like preservatives in food, we usually avoid harmful ingredients when it comes to skincare products. Unfortunately, that’s not always the case; it’s typically harder to decipher the mess that is the ingredients label on most cleansers and exfoliators. 

Some cross their fingers and hope for the best, while others continue their fruitless search in finding the best cosmetics for their skin. And the result? Nada. But in a couple of cases, those select few are usually outrageously expensive. 

Fortunately, the three individuals behind W3ll People decided that enough was enough. They sought to create a cosmetic line that promised all the benefits of skincare and makeup without the use of any harsh ingredients.

Founded by James Walker, Shirley Pinkson, and Dr. Renee Snyder in 2017, this Texas-based brand utilizes plant-derived botanicals in place of SLS, lead, and parabens. They’re also completely sustainable, as the company states that they work with Fair Trade facilities in order to ethically source their ingredients. 

Before we get into this W3ll People review, let’s go over some initial brand highlights: 

Highlights: 

If you’re wondering what’s the purpose behind ingredients like parabens and formaldehyde in cosmetics—in short, they’re collectively used to increase the shelf-life of the product.

While they’re quite practical in that sense, most dermatologists agree that these additives aren’t the best for the skin. In worse cases, they can lead to irritation if delivered in potent amounts. 

Fortunately, there’s no need to go all Reefer Madness on cosmetic products. You can simply sub your skincare or makeup regimens with W3ll People. This beauty brand provides a cleaner alternative to cleansers, moisturizers, and foundations. Everything is made out of plant-derived botanicals, including green tea, pomegranate, and rosehip extract. 

From volumizing mascara to tinted moisturizers, this W3ll People review will feature a few of the brand’s bestsellers as a quick introduction to what they’ve got. Let’s get started. 

W3ll People Cosmetics Review

Lizzo was right; truth hurts. Oh, I’m not talking about any exes here—I’m referring to the mess that is the skincare industry. But I guess you can personify the typical cream or cleanser as that cringe-worthy toxic boyfriend. He looked so great on the outside, but on the inside? Whew, that’s a whole different story. 

Fortunately, W3ll People acts as that ideal partner—devoid of any harsh substances. The brand’s face, eye, lip, and skincare products all use plant-derived additives as a healthier approach to cosmetics. 

Down below, this W3ll People review has gathered a few of our faves that are definitely worth a second look. 

W3ll People Expressionist Pro Mascara Review

W3ll People Expressionist Pro Mascara

You don’t have to be a makeup wizard to apply the Expressionist Pro Mascara. All it takes is a few passes and boom—you’re basically a walking, breathing doll in less than a few minutes. 

Organically blended with rich mineral pigments, this enhancer conditions each lash with no clump involved. It’s a great alternative for those who have trouble reaching those shorter ends, as the W3ll People mascara comes with rubber bristles and a curved shape to help even out the pigment. 

If you have especially sensitive eyes, you’ll be glad to know that this formula uses carnuba beeswax and sunflower seed oil in place of parabens. Available in black or brown, the Expressionist Pro Mascara retails for only $19. 

W3ll People Bio Tint Moisturizer SPF 30 Review

W3ll People Bio Tint Moisturizer SPF 30

Warmer skies call for makeup cries. More specifically, the scorching July heat doesn’t take too kindly to full-face looks, as it usually entails lots of melting and cakeage. 

As a lighter alternative to foundation, the Bio Tint Moisturizer offers a hint of coverage without any heaviness. While it’s meant to mask any imperfections, this cream can provide that dewy glow while shielding your skin from harmful UVA/UVB rays. 

Considered Allure’s Best of Beauty Award Winner, this W3ll People makeup product utilizes organic coconut oil, broccoli seed extract, and algae as its blend. We highly recommend pairing the $30 Bio Tint Moisturizer SPF 30 with a lightweight concealer and a setting spray to help prevent any cakeage. 

W3ll People Bio Concealer Review

W3ll People Bio Concealer

If you’re anything like me, you deal with raccoon eyes on a 24/7 basis. As a direct consequence to stress and Netflix-binging, I usually clean up my mess with a nourishing cream and, of course—makeup. 

The Bio Concealer from W3ll People offers the right amount of coverage required by most nocturnal humans. If anything, it’ll help curb any annoying questions of ‘why do you look so tired?’

Best of all, the W3ll People concealer acts as a makeup and skincare hybrid, as it’s formulated to hydrate the skin. This is thanks to ingredients like green tea, pomegranate, and sunflower seed oil, which help awaken the complexion, decrease signs of aging, and help the pores retain moisture. Offered in 20 shades, the Bio Concealer sells for $20 in total. 

W3ll People Bio Powder Foundation Review

W3ll People Bio Powder Foundation

Contrary to popular belief, the ‘no makeup look’ requires a hefty bit of makeup. For those who want to go ‘au natural,’ the Bio Powder Foundation provides that flawless finish to help diminish any imperfections. 

This formula offers a matte finish, which is ideal for masking any shine. It comes in a light to medium coverage that’s perfect to use in case of hot and humid days. 

Enriched with cornstarch, olive-derived squalane, and magnolia bark, this nourishing blend can help moisturize the skin while reducing inflammation. Currently, the Bio Powder Foundation is available in 6 different shades, which all cost $25 at checkout.

W3ll People Nudist Multi-Use Cream Stick Review

W3ll People Nudist Multi-Use Cream Stick

The Nudist Multi-Use Cream Stick brings forth the right amount of blush without going full clown. It’s a great alternative for those who hate the fallout of powder-based formulas, as this product helps to marry the red pigment to the natural tone of your skin. 

While some prefer a few dollops of blush here and there, you can also opt for the ‘Tik Tok’ look of a slight flush on the nose, cheeks, and under eyes as well. 

Designed to be buildable, this enriching formula is infused with organic aloe, sunflower seed oil, and cocoa seed butter. All 3 are used to calm the skin while providing a dose of moisturization. Offered in nude peach or rose, you can grab the Nudist Multi-Use Cream Stick for only $20. 

W3ll People Power Palette Eyeshadow Review

W3ll People Power Palette Eyeshadow

There’s nothing subtle about the Power Palette Eyeshadow by W3ll People. This collection boasts a set of 5 glamorous swatches, ranging from navy blue, shimmering pink, and gold.

Formulated to provide maximum color payoff, this compact is enhanced with grapeseed and jojoba oil, which help in delivering hydration while reducing the look of fine lines and wrinkles. 

Offered with a nifty compact mirror for on-the-go application, be your extra-self with the Power Palette Eyeshadow for just $19. And psst, we’re awarding bonus points for those who decide to pair it with the Expressionist Pro Mascara.

W3ll People Plant Elixir Replenishing Botanical Facial Oil Review

W3ll People Plant Elixir Replenishing Botanical Facial Oil

Instead of dunking your face in a warm water bath, the Plant Elixir Replenishing Botanical Facial Oil promises long-lasting hydration from morning to bedtime. 

It’s definitely the go-to product after makeup removal, as this formula reintroduces moisturization in the form of chia seed, broccoli seed, and meadowfoam seed oil. You can practically say goodbye to flakey skin if you use this remedy continuously. 

Offered in a test tube dropper, there’s no need to worry about waste—as users can get the right amount of product every time. In terms of price, the Plant Elixir Replenishing Botanical Facial Oil retails for $24. 

Who is W3ll People For? 

If you consider yourself a ‘clean freak’ when it comes to cosmetics, I’m sure that W3ll People can serve as an excellent alternative to any paraben-riddled formula.

It’s the go-to brand for anyone that’s interested in plant-based ingredients, such as squalane and rosehip oil. They’re also completely sustainable, as their boxes are made out of FSC-Certified paper. 

Is W3ll People Vegan? 

W3ll People is not entirely vegan-friendly, but they’re aspiring to be in the near future. According to the brand, they’re in the process of removing animal-derived ingredients such as beeswax, pearl powder, and carmines within their products. 

For now, they do offer a few vegan formulas, such as the Bio Concealer. Just to let you know, these types of remedies are labeled with a special green sticker. 

Comparison: W3ll People vs ILIA

Clean beauty is far from a novelty idea. Aside from W3ll People, brands like ILIA are also looking to make it big in the market. Of course, it’s only natural to wonder, what makes our company all that different from its competition?

We’re so glad you asked. Down below, we gathered a few salient points from each retailer to help you answer that pivotal question. 

W3ll People:

ILIA:

At the end of the day, it all falls down to personal budget and product variety. For instance, if you’re looking for a cost-effective alternative to cosmetics, W3ll People can definitely be your gal. On the other hand, those drawn to makeup only (and can afford to splurge a little bit) may find that ILIA is a better option. 

W3ll People Reviews: What Do Customers Think?

We’re all on the lookout for the best beauty products. But when it comes to W3ll People, is it time to stop our never-ending search? According to hundreds of happy customers, it definitely appears that way. Testimonials stretch from the brand’s official page to outsider websites like Amazon, Influenster, and Yelp. 

To kick things off, let’s take a look at the ratings on the company’s website, shall we? 

It seems that things are going well for W3ll People, as dozens of satisfied customers are adding the products to their makeup and skincare routines. In glowing reviews, some users stated that the brand’s mascaras and foundations offered the right amount of coverage. Others wrote that it provided the natural look that they were going for. 

“I have never used makeup on my eyebrows, and I’m so happy I tried this! My brows look naturally fuller and defined. I’m obsessed; definitely try it if you are considering it. It never flakes or smudges, brows feel healthy,” one customer raved about the Expressionist Brow Gel. 

“I absolutely love the Bio Concealer,” one reviewer detailed. “It works amazing and I have noticed a huge difference under my eyes. I have super sensitive skin so finding products that work and don’t cause a rash is difficult. Thankfully this product works for my sensitive skin.”

As we mentioned before, W3ll People reviews extend past its official website. We uncovered more of them on Amazon, Yelp, and Influenster. So, we’ll let the ratings do all the talking:

The Natural Narcissist Foundation Stick won the upvote of one happy Amazon customer, who reported that it helped improve the quality of their skin. 

“I use this foundation + concealer daily for a light and natural coverage. It helps conceal my dark eye circles and minor skin discolorations. It looks very natural. Most foundations and concealers that I have tried look clumpy and splotchy after a while but not this one.”

Some independent blogs, such as the Organic Beauty Lover, also left a commendable review of W3ll People. According to the author, the Nudist Lip Butter is “totally underhyped.” 

“True to its name, it’s very buttery and emollient and though the brand describes it as giving a subtle boost of color, I found that it gives quite a bit of pigment- at least much more than a regular tinted lip balm.”

To even out the playing field, it’s best for this W3ll People review to include some complaints we’ve found online. In most cases, a few customers weren’t happy about the performance of their lipsticks and mascaras.

All in all, don’t let the complaints get to you. In retrospect, the amount of positive reviews trumps the number of negative comments online. Still, it’s always recommended that you do a swatch test beforehand to see if the product lives up to your expectations. 

Is W3ll People Worth It?

As indicated in its company name, W3ll People deserves 3 out of 3 stars for its clean beauty approach, sustainable outlook, and inclusion of multiple plant-derived ingredients. 

Just by perusing through their website, customers can feel good supporting this brand, knowing that they’re relatively free of harsh substances. It also doesn’t hurt that they’re quite affordable too, as most products cost around $20. 

For a company that’s completely transparent and cost-effective, this W3ll People review definitely recommends that you check them out. 

W3ll People Promotions & Discounts 

This W3ll People review found out that customers can get a free Fresh Lines Liquid Black Eyeliner if they purchase $50 worth of products. You can also sign up for their newsletter to receive 15% off your next order. 

Aside from this, there are no other sales or discounts offered by the brand at this time. We suggest keeping tabs on the company’s social media to be notified of any incoming W3ll People promo codes. 

Where to Buy W3ll People

Did the Expressionist Pro Mascara grab your attention? If so, head on over to w3llpeople.com to see what they have in store. You can also find them at select retailers, including:

FAQ

Who owns W3ll People?

W3ll People is currently owned by E.L.F Cosmetics. It was formally founded by James Walker, Shirley Pinkson, and Dr. Renee Snyder. 

Are W3ll People products suitable for mature, sensitive, or breakout-prone skin?

According to the brand, W3ll People formulas are not likely to cause a reaction. This is because they’re devoid of harsh substances such as formaldehyde and chemical dyes. 

Does W3ll People ship internationally?

Unfortunately, this W3ll People review found out that they don’t offer international shipping. They only deliver to those located in the United States. 

What is W3ll People’s Shipping Policy?

This W3ll People review is happy to report that they offer free shipping on orders that total $35 or more. Anything below this amount is charged a flat fee of $6. If you’re super impatient to get a hold of their products, you can also choose Express, 2-Day, or Next Day delivery. 

To help keep tabs on your purchase, the brand will issue a tracking number alongside a confirmation email. 

What is W3ll People’s Return Policy?

Unfortunately, due to COVID-19, W3ll People is not accepting returns at this time. For any concerns or grievances related to your order, it’s best to contact the brand directly. 

How to Contact W3ll People

For inquiries unrelated to this W3ll People review, you can contact the brand through:

Check out similar brands you may enjoy:

Scott Barnes

Kevin Aucoin

Chantecaille

MakeUp Eraser

Sophie Diego