12 Best Loungewear Brands
Finding the Best Loungewear Brands
From long days spent working from home to cuddling with your loved ones for movie marathons, comfortable, high quality loungewear that looks as good as it feels is a necessity.
If you’re reading this Best Loungewear list, chances are you’re tired of digging through the depths of your closet only to find saggy sweats and raggedy T-shirts – not exactly something that feels good to lounge in.
It’s important to find pieces that are versatile – that can be as easily worn to bed as they are for a trip to the grocery store or a walk downtown with embarrassment. Of course, the cozy factor is a big deal as well since you’ll want to be nice and toasty when you’re chilling out.
With that being said, the list of loungewear options goes on and on. Does that mean it’s all worth the buy? Not exactly. To narrow down your choices, we’ve outlined some of our top picks. And you’ll find info on everything you need to consider before making your final decision.
12 Best Loungewear Brands
So, if it’s time to replace your stained tee and pilling joggers with something a little more functional and stylish, stay tuned for this Best Loungewear article. Below in no particular order, we’ll outline the best of the best to help you decide which comfy clothes you’ll invest in next.
1. Gentle Herd
Affordability and beauty come together in Gentle Herd, a company known for its buttery soft cashmere pieces and neutral shades for a minimalist capsule wardrobe. The brand shows that elegant yet carefree aesthetic and high quality materials don’t need to have a hefty price tag, either.
Based in Delaware and Hong Kong, the only thing that’s unclear about Gentle Herd is where it originates from. Otherwise, the company is an open book, detailing how the cashmere is sourced from a large pasture in Mongolia, committed to ethical treatment of both workers and animals.
When perusing the website, you’ll also discover the prices are actually quite low considering the quality behind every piece. That’s because of the brand’s direct-to-consumer business model, which cuts unnecessary costs. This is especially easy to see considering the brand clearly outlines the costs associated with the process of every item.
But wait, there’s more to this website. You’ll also find some pretty glowing reviews where shoppers document nothing but love for the high quality materials, super soft feel, and laid back, elegant styles.
If you’ve only ever laid your hands on cashmere in department stores, longing for its gentle touch against your skin, yet returning it to the shelves after spotting a less than ideal price, this is the brand for you. Gentle Herd lounge pieces start at $35 and sets can sell for up to $340.
Highlights
- High quality, affordably priced cashmere
- Ethical and sustainable practices
- International shipping and free returns
- Plenty of promos available
- Elegant and stylish while still being casual and comfortable
- Option to purchase sets or separates
Relevant: If you’d like to see more of Gentle Herd, check out this Gentle Herd Review
2. Nap Loungewear
Nap Loungewear offers exactly what the name would suggest — clothing that’s cozy and plush enough to fall asleep in. The brand is actually a more recent addition to the game, though it has garnered plenty of interest quite quickly.
In the last few years, staying at home has definitely been a more common occurrence. People grew tired of the old, worn out sweats and casual pieces, but no one wanted to wear their office attire either. So shoppers flocked to stores, on the hunt for more snug and warm pieces that would make them feel a little more put together for the day-to-day.
Founded in 2020, the brand was eager to supply shoppers with stylish, cozy loungewear. Any other details are actually quite mysterious, though we know it’s based in China and ships all over the world.
Since its creation, Nap Loungewear has been known for its minimalist, practical, yet feminine designs, crafted from super soft materials like cotton and cashmere, with classic silhouettes. Customers are raving about it too, commenting on the brand’s website that the plush styles and luxurious fabrics amp up the WFH vibes.
Nap Loungewear prices range from $28-$338, with sets being the more expensive items.
Highlights
- Soft, high quality materials like cashmere, cotton, silk, and wool
- Affordable pricing
- Simple, minimalist designs ideal for everyday wear
- Wide range of color options
- Seasonal deals and sales
- Option to purchase sets
Relevant: If you’d like to see more of Nap Loungewear, check out this Nap Loungewear Review
3. KOTN
Since its creation in 2015, KOTN has been dedicated to providing high quality clothing that is made with the whole world in mind. The brains behind the brand come from a terrific trinity: Rami Helali, Benjamin Sehl, and Mackenzie Yeates.
Essentially, the group wanted to make shopping a better experience for everyone involved, from the people who made the pieces to the consumers who purchased them. By buying raw materials directly from the source, the company is able to support smaller farms, offer more transparency when it comes to production along with better prices.
As we mentioned, the brand is known for its sustainable and eco-friendly loungewear produced from high quality cotton that is ethically sourced from Egypt. And it’s got customers talking too. We found reports of the quality being in line with the price tag due to the selection of high quality and comfortable wardrobe essentials.
In KOTN’s loungewear section, you’ll find prices ranging from $30-$84.
Highlights
- Eco-friendly, ethical, and sustainable sourcing and manufacturing
- Made from Egyptian cotton
- Direct-to-consumer business model
- Affordable prices for such high quality garments
- Every order helps a community and children in Egypt
- Wide selection of closet staples
- Neutral, wearable color palette
Relevant: If you’d like to see more of Kotn, check out this Kotn Review
4. Athleta
On a mission to “empower women and girls”, Athleta was founded in 1996 by Scott Kerslake, though it was absorbed by Gap Inc. in 2008. Though its first store opened in California, it can now be purchased all over the world, catering to the needs of sporty women and athletes everywhere.
Athleta has a focus on not only physical well-being, but also mental health, advocating for the importance of movement by creating clothing that is designed for women. With that in mind, the company is most well known for its selection of athleticwear.
But, all of their athletic clothing also doubles as loungewear. You’ll find cozy sweats, fitted leggings, and loose, comfortable tops. That being said, customer reviews praise the comfortable, lightweight, moisture wicking materials that hold their shape, as well as some fun color options that add a little brightness to their days.
At Athleta, loungewear prices are on the affordable end of the spectrum, ranging from $34-$159.
Highlights
- Wide selection of activewear and loungewear
- Affordable pricing
- Soft, high quality fabrics that are breathable and quick drying, including nylon and modal
- Casual and simple designs
- Plenty of different color options
- Sales and promotions held often
5. Girlfriend Collective
Girlfriend Collective was founded by Guang and Ellie Dinh in Seattle in 2016 with one clear mission in mind — to make eco-friendly clothing for socially and environmentally conscious people.
The mission was brought to life with the selection of athleticwear, all crafted from recycled plastic water bottles. Don’t let that fool you, though, as the fabrics are silky smooth and buttery soft. And that’s not all, the brand is also committed to providing inclusive options, offering a size range of XXS-6XL, while also representing different body types on the website.
That being said, the company is most well-known for being ethically made with a wide selection of minimalist activewear that doubles as loungewear. Customer reviews point out the comfort and stretch of the high quality materials as well as fits that are ideal for working out and chillaxing.
At Girlfriend Collective, the stylish activewear retails for $36-$88.
Highlights
- Minimalist designs with unique color options
- Matching sets available
- Eco-friendly and ethical manufacturing model
- Size inclusive
- Hand-dyed seasonal and limited edition colors
- Affordable considering the quality of each piece
- Attentive customer service
Relevant: If you’d like to see more of Girlfriend Collective, check out this Girlfriend Collective Review
6. Barefoot Dreams
Barefoot Dreams is the exact opposite of nightmares in your tighty-whities. Instead, it’s exactly what the sweetest dreams are made of: silky satins and cozy knits for comfortable and casual clothing.
The company was founded in 1994 by Annette Cook, who believed that color and comfort were the perfect aesthetic. Her journey came to an end in 2012, but her husband, Steve Cook, ensured that her legacy would live on through Barefoot Dreams.
Today, the brand is most well-known for its selection of uber comfy and cozy pieces, from loungewear to throw blankets. While it was founded in Malibu, the items are sold all over the world and can be found in the most popular department stores.
Customers highlight the Cozychic fabrics, which are a super soft and fluffy high quality knit that are super easy to wash. The items receive high star ratings for being the ideal gift, offering the highest quality, and keeping shoppers super comfy and satisfied, always coming back for more.
Barefoot Dreams loungewear pieces retail for $72-$165, with the sets being on the higher end of the spectrum.
Highlights
- Wide selection of products ideal for a cozy evening in
- Super soft, buttery, trademarked materials
- Sophisticated styles
- Unique color palette
- Disney collection available
- Options for babies, children, and men
Relevant: If you’d like to see more of Barefoot Dreams, check out this Barefoot Dreams Review
7. Pangaia
With a wide selection of colorful, unisex, and sustainable pieces, Pangaia has taken the world by storm. While the founders behind the brand aren’t too clear, we do know that it was a group effort, backed by designers, technologists, and scientists in 2018.
The idea focused on creating a line of clothing that was good for the world and people, inclusive and environmentally friendly, hence the name — Pan means everyone and everything, while Gaia means the earth.
If eccentric color palettes and unisex styles are your thing, say hello to Pangaia. On top of that, the fabrics are vegan, cruelty-free, and sustainably sourced and manufactured. In fact, the materials are actually made from recycled items to lessen the brand’s carbon footprint and other items that may otherwise have ended up in landfills.
Customers rave about the cozy fabrics, comfortable fits, and casual silhouettes. The brand’s mission is pretty admirable as well. But what’s more? Shoppers recount great experiences with customer service, demonstrating that the brand is well-rounded as a whole.
Pangaia items range in price from $35-$330, which makes sense considering the brand’s practices and commitment to the world and its people.
Highlights
- Wide selection of cozy and comfortable clothing
- Adds a pop of color to your wardrobe, along with “core colors”
- Classic loungewear, oversized silhouettes
- Recycled and sustainable materials
- The brand plants one tree for every product sold
- Size and gender inclusive, completely unisex styles
Relevant: If you’d like to see more of Pangaia, check out this Pangaia Review
8. Wknd Nation
Wknd Nation operates with the understanding that what we wear on the weekends is what we want to wear every day of the week. But your chocolate-stained Christmas pjs don’t exactly fly in the office. So, this brand’s pieces are designed to be both comfortable and stylish, cutting out the traditional idea of loungewear for “everything wear”.
The company was founded in 2021 by Sofia Karvela and Phuong Ireland with the belief that “comfort is always in style”. And that’s exactly what the brand’s aesthetic is all about, with timeless designs and classic shapes paired perfectly with super soft and comfortable materials, for well-rounded everyday wear.
The brand is known for its versatile pieces that make it easy to transition from work to home, and even a night out. The idea is that they can easily be dressed up or down to suit your lifestyle and daily endeavors. Most of the items are crafted from 100% sustainable cotton and recycled water bottles, so you can feel as good about wearing the pieces as you do in them.
Since the brand is newer, there haven’t been too many reviews as of yet. But we did discover only glowing comments about the updated shapes, comfortable fits and fabrics, and ease of dressing up or down.
Wknd Nation’s basics range in price from $38-$133.
Highlights
- Everyday clothing pieces and essentials
- Combines chic styles with comfortable materials and silhouettes
- Made from 100% organic cotton and recycled water bottles
- Sustainably sourced and manufactured
- Designed with ‘real’ bodies in mind
- Plenty of promos and sales
9. Richer Poorer
Maybe committing to new loungewear is a bit much but with Richer Poorer, you’ll only ever experience the former. Founded by Iva Pawling and Tim Morse in 2010, this brand started out with a focus on men’s socks. Today, you’ll find a wide selection of men’s and women’s clothing, all of which leans on the comfy and casual side of things.
Richer Poorer is designed in California and manufactured in the best factories all over the globe, and is transparent about where each item is made and where the materials are sourced from. The material list includes cotton, wool, and modal, which are breathable, soft fabrics, ideal for making comfortable loungewear.
The brand is most well-known for its stylish socks, though its selection includes all things cozy. Customer reviews commend the comfortable, yet fashion-forward styles, soft fabrics, effortless silhouettes, and laid-back yet sophisticated vibe.
While Richer Poorer offers a wide range of clothing, prices for sweats and loungewear range from $48-$160.
Highlights
- Neutral earth-toned color palette
- Styles for men and women
- Classic silhouettes and shapes
- Wide selection of different fits and styles
- Affordable prices
- High quality materials and manufacturing
- Transparent about sustainability efforts
10. Comme Si
Comme Si is a brand dedicated to providing the best socks and boxers “for the modern woman”. The company was founded in 2019 by Jenni Lee after coming up empty-handed (or footed) on her hunt for sustainable luxury socks.
Essentially, the idea is that style begins with the first pieces of your wardrobe: socks and underwear. So, these staples take on an elevated, elegant form, setting the tone for the rest of your outfit and day.
And if you want to put on the underwear and socks and stop there, you totally can. Or you can finish the look with some cozy sweats or a more sophisticated ensemble – it’s all up to you. It only makes sense that the brand is known for its socks, but the materials also have shoppers buzzing.
The materials are sustainably and ethically sourced, as well as oeko-tex certified. They are crafted in Italy from some of the highest quality materials. Since the brand is newer to the scene, customer reviews are rather sparse. But, they are noted for being incredibly soft and comfortable, as well as long lasting and durable.
Comme Si is a luxury brand with luxury prices, ranging from $26-$675.
Highlights
- Made for women
- Fashionable socks and boxers
- High quality fabrics including Merino wool, cashmere, and silk
- Wide selection of muted colors
- Simple and refined designs
- Soft, durable, and washes well
11. Anine Bing
With a focus on timeless pieces, Anine Bing was founded in 2012 by Anine Bing herself, alongside her husband Nicolai Bing. The idea was to create clothing that would last forever, both in style and design, to help consumers build beautiful and long lasting closets.
Headquartered in LA, and manufactured from high quality fabrics in Turkey, China, and the US, shoppers worldwide can slip into these comfy pieces. Like we mentioned, the brand is most known for its versatile and simplistic silhouettes that transition seamlessly from day to night, with a selection of the most stylish classics.
Customer reviews commend the brand’s selection, with some pretty stellar athleisure options as well as more sophisticated overcoats and silhouettes. They also mentioned how high quality the craftsmanship and materials were, alongside the overall classic and stylish aesthetic.
On the more expensive side of things, this luxury brand offers prices between $105-$600.
Highlights
- Wide selection of women’s clothing
- Timeless and simple designs
- Luxurious materials such as silk and cashmere
- New arrivals every Tuesday
- Extended sizing for certain styles
Relevant: If you’d like to see more of Anine Bing, check out this Anine Bing Review
12. Cotton Citizen
Cotton Citizen was founded in 2012 by Adam Vanunu, “driven by a passion for craftsmanship, timeless design, unique color stories and innovative wash treatments”. Essentially, the company wanted to focus on creating pieces that were crucial to building a wardrobe, from soft tees to comfortable loungewear.
The brand is most well known for its wide selection of modern basics. The garments are designed and crafted in Los Angeles, following ethical and sustainable manufacturing processes, while being available worldwide.
Customer reviews commend the brand for “being anything but basic” and offering a range of unique colors and washes. Plus, the fabrics are super soft, and like the name would suggest, the pieces are made from thick and durable cotton.
Cotton Citizen’s high quality basics range in price from $65-$325.
Highlights
- Crafted from cotton
- US-founded and made
- Plenty of different color and wash options available
- Worldwide shipping
- Wide selection of closet essentials
- Cozy pieces are easy to dress up or down
How to Shop for the Best Loungewear
When it comes to choosing the best loungewear for you, there are so many aspects to consider. We know we’ve covered the top loungewear picks, but before you hit that checkout button, there’s a few key things you need to know.
Maybe you’re on the hunt for a matching set or you can’t get comfy in fabrics that aren’t buttery soft. Whatever it is, it’s important to ensure that the brand you purchase actually adheres to everything that matters to you.
Not every piece of comfy clothing is designed for everyone. The best loungewear is one that makes you feel good, cozy, and chilled. We’re sure you’re asking what makes the best loungewear? Let’s consider some details down below.
Brand
When it comes to the brand, it’s important to purchase from a place that is in line with your beliefs, whether that has to do with ethics and sustainability, or overall reputation and morals.
Higher ratings usually hint to what the brand is actually like, but it’s important to consider the actual content of the reviews and determine what may be ideal for you or missing from certain options.
Another thing to consider is the product selection offered by each brand. If you want to shop for cozy home decor at the same time you pick out your new matching set, it’s important to opt for a brand that serves as a one-stop shop.
Quality
Of course, quality is central to your overall decision. The reason you’re on the hunt for new loungewear isn’t because you want it to get worn out or pill in a few months – you want it to last for years to come.
In saying that, quality depends on the materials and manufacturing process. Two things you pay for — but we’ll touch on that a bit later. Another thing that actually makes something high quality is if it does what you want it to. If you want a silky pj set and end up receiving a terry cloth material, then it’s not going to be the quality you want.
So, when choosing the brand, it’s important to consider which one offers the best loungewear quality for your personal needs, but is also made from materials that hold up well in the wash and worth the investment.
Materials
Are fluffy sherpas or silky smooth fabrics more up your alley? Are you committed to putting only 100% organic cotton against your skin, or do you have a keen interest in the moisture wicking, stretchy properties of nylon?
Materials are a tricky subject since it depends on who’s actually wearing the fabric. Take wool, for example. Some people hate it, some people love it. But that doesn’t mean it’s not good material! It simply boils down to preference.
Another thing to keep in mind is sustainable versus conventional options. Sometimes, there’s no reason to replace something that works. And if you love the drapey shape of satin, then go for it. But if you’re on the hunt for a more sustainable material, then pay attention to brands that are committed to ethical sourcing and manufacturing.
Personal Style
First things first: what’s the overall aesthetic of the brand you’re looking for? Do you need elegant and minimalist, or are bold colors and unique designs more your jam? The best loungewear is what appeals the most to you.
If you want something that looks like you’ve pulled it out of your boyfriend’s closet, opt for oversized fits and distressed textures. But if you want something a little fancier that’s in line with your sophisticated style, try some cashmere fabrics or more romantic silhouettes.
Versatility
When it comes down to it, the best loungewear should be pretty versatile. Like we mentioned, you’re looking to replace that beer branded tee that came with your dad’s 12-pack. It’s time for something a little more upscale you can wear outside the house.
Times have changed, and more and more people are choosing to wear loungewear as streetwear, or in general. But that doesn’t mean you have to look like you just rolled off the couch — even if you did.
That being said, the versatility you’re looking for may not be what every brand offers. Sometimes loungewear doubles as athleticwear, perfect for transitioning from sofa to yoga mat. Other times, styles are designed to be dressed up or down, so you can look as casual or as put together as you want.
Size
While every brand should be size inclusive, that doesn’t mean you’re always going to find the specific fit you’re looking for. Some of us like to sleep in oversized tees and nothing else, others opt for tight fitting tanks and slim shorts, or an entire sweatsuit if the nights are chilly.
With that in mind, it’s important to find a brand that offers the fit you’re looking for, whether that’s oversized, tight-fitting, or somewhere in-between. While most brands offer a mix of all three, if you’ve got a specific shape in mind, it’s best to source a company that has exactly what you’re looking for.
Price
The price of the piece should depend on the overall quality. If what you’re paying for doesn’t coincide with the ethical and sustainable goals of the brand or the materials and manufacturing, it may not be worth the buy.
When you find something you actually love, it’ll be worth the investment. The free beer box tee was free for a reason. And if you wear it every day and want something that’s super versatile, then we have to say that the price should be something that you’re willing to spend, and reasonable considering its quality!
What’s the comfiest material for loungewear?
As it turns out, there’s a lot of different materials for the Best Loungewear. And the comfiest ones are super stretchy and breathable. Fabrics like nylon and cotton fit into both categories, meaning you’ll never break a sweat when you’re chilling out, or feel the need to kick off your pants to get comfortable.
Wool is another top contender since it’s super breathable yet warm, which is ideal for keeping you comfy on cooler days without making you too hot. It’s also super soft, which is perfect for those cozy vibes. Silk is also on the list since it’s so lightweight on the skin, while regulating temperature and controlling moisture.
What’s the softest material for loungewear?
When you’re choosing loungewear, softness is definitely a selling point. Which fabrics are the best if you’re not able to feel them in person? Starting off strong, cotton is a classic for a reason. The fabric is quite soft and readily available at most retailers, making it an easy and affordable find.
Cashmere is well-known for its softness — if you’ve touched it, you know. There’s really nothing quite like that buttery soft texture and delicate, supple and cozy feel. But, if we were to pinpoint another fabric that’s super soft, we’d say Merino wool, since it has a dense yet breathable texture that is silky smooth, ideal for keeping you toasty.
Silk is another super soft option, but in a different way. It’s more smooth and lightweight, which is ideal for warmer nights. There are a few soft fabrics available, but each one is ideal for different temperatures!
Which of the best loungewear brands are unisex?
Technically, all clothing can be worn by anyone. It doesn’t matter who you are – you can shop wherever you’d like. For the sake of discussing unisex styles though, it’s important to address the bodies that pieces are designed to fit.
That being said, most of the brands on our Best Loungewear list offer styles made for men and women, meaning you’ll find different silhouettes, sizes, and overall fits, but the brand’s aesthetic and color selection should remain pretty consistent.
Here’s the Best Loungewear brands that carry items made for men and women, as well as universal options for everyone like robes and slippers: Gentle Herd, Nap Loungewear, KOTN, Barefoot Dreams, Pangia, Richer Poorer, Comme Si, and Cotton Citizen.
Considering clothes have historically been designed for men, companies like Athleta and Girlfriend Collective are committed to providing women with comfortable athletic wear that is actually designed for their bodies, but we do hope we’ll see men’s sections soon!
Final Thoughts
When it comes to selecting pieces that will last in your wardrobe, it’s important to cover all your bases. And, of course, it’s important to recognize which brands are in line with your overall goals, whether that’s aesthetic, comfort, design, or quality.
The beautiful thing about loungewear is that it is designed for so much more than just lounging. Gone are the days of unbuttoning your jeans and pulling your bra off the second you get home after a long day.
A silky collared pajama top easily doubles as a dress shirt, whether your meeting is in-person or via Zoom. Smooth, ribbed knit pants are stretchy and comfortable, yet are easily dressed up with a matching sweater and kitten heels.
Those materials can be soft and luxurious. And the style? Exactly in tune with your own. Of course, the sizing, price, and overall quality ought to meet your standards, from a brand that carries items with expectations as high as your own.
If you haven’t already guessed, the wonderful thing about it all is you can simply walk in the door, seamlessly transitioning from your daily routine to your evening self-care regimen without breaking a sweat. And look great doing it.
With this in mind, we hope we’ve shed a little light on the subject, revealing which brands may offer the best loungewear for your lifestyle.
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